product mantra

our approach

to fashion is different


During the design process we think about all of the details. And we mean ALL of them. From clever snaps to hold a bra strap in place, to an extra panel in our signature wrap dress to help keep the wind at bay, we’ve got you covered.


Much of the product at Ellie Kai is Made-for-You. We introduce the silhouette, fits and the design details, and empower you to create the look that works best for you.


When we say ‘made with love’ in China, we really mean it. Our direct manufacturing teams in China and Hong Kong are an extension of the Ellie Kai family. We started this business abroad with them by our side, and Ellie Kai wouldn’t be where it is today without them.

We also partner with sourcing and production partners around the world, and we consider them to be an extension of our company—we hold them to the same high standards that we hold ourselves. Our fabrics are sourced with transparency, we embrace a limited waste material model due to our focus on Made-to-Order, and our employees are always treated fairly. Always.